--- title: INVERS Academy | Your Gateway to Car Sharing Expertise | Julian Simon description: Julian is a Senior Product Marketing Manager at INVERS with seven years of experience in the car sharing industry. He focuses on how shared mobility businesses work end-to-end, from operations and unit economics to the technology stack that enables them. In his role, he studies the customer landscape and turns product and market insights into practical guidance for building profitable car sharing. --- [Skip to content](https://invers.com/en/academy/author/julian-simon#main-content) [![invers-logo](https://invers.com/hubfs/INVERS%20Logos/invers-logo.svg "invers-logo")](https://invers.com/en/) [![INVERS_Logo_invertiert](https://invers.com/hubfs/INVERS%20Logos/INVERS_Logo_invertiert.svg "INVERS_Logo_invertiert")](https://invers.com/en/) - SOLUTIONS - By Business Model - [Free-Floating Car Sharing](https://invers.com/en/free-floating-carsharing/) - [Station-Based Car Sharing](https://invers.com/en/station-based-carsharing/) - [Peer-to-Peer Car Sharing](https://invers.com/en/p2p-carsharing/) - [Corporate Motor Pools](https://invers.com/en/corporate-motor-pools/) - [Automated Car Rental](https://invers.com/en/automated-car-rental/) - [Car Subscription](https://invers.com/en/car-subscription/) - By Business Need - [Connect any Vehicle](https://invers.com/en/connect-any-vehicle/) - [Automate and Streamline Rentals](https://invers.com/en/automate-streamline-rentals/) - [Prevent Bad User Behavior](https://invers.com/en/safeguard-your-fleet/) - [Optimize Vehicle Usage](https://invers.com/en/optimize-vehicle-usage/) #### Solutions Find out how the INVERS solutions can be the reliable backbone of your shared mobility business and how we tackle the biggest challenges sharing operators are facing. #### By Business Model Explore solutions tailored for your business model - [Free-Floating Car Sharing](https://invers.com/en/free-floating-carsharing/) - [Station-Based Car Sharing](https://invers.com/en/station-based-carsharing/) - [Peer-to-Peer Car Sharing](https://invers.com/en/p2p-carsharing/) - [Corporate Motor Pools](https://invers.com/en/corporate-motor-pools/) - [Automated Car Rental](https://invers.com/en/automated-car-rental/) - [Car Subscription](https://invers.com/en/car-subscription/) #### By Business Need Learn about our solutions for your challenges - [Connect any Vehicle](https://invers.com/en/connect-any-vehicle/) - [Automate and Streamline Rentals](https://invers.com/en/automate-streamline-rentals/) - [Prevent Bad User Behavior](https://invers.com/en/safeguard-your-fleet/) - [Optimize Vehicle Usage](https://invers.com/en/optimize-vehicle-usage/) - PRODUCTS - Connected Vehicles - [CloudBoxx](https://invers.com/en/solutions/cloudboxx/) - [OEM Integrations](https://invers.com/en/solutions/oem-integrations/) - [FleetShare](https://invers.com/en/solutions/fleetshare/) - Data & Operations - [Maintenance Data](https://invers.com/en/solutions/maintenance-data/) - [FleetControl](https://invers.com/en/solutions/fleetcontrol/) - [SmartControl](https://invers.com/en/solutions/smartcontrol/) - [Partner Software](https://invers.com/en/solutions/buy-sharing-software/) - Fleet Protection - [Damage Detection](https://invers.com/en/solutions/damage-detection/) - [Driving Analysis](https://invers.com/en/solutions/driving-analysis/) - [Smoke Detection (not available in USA)](https://invers.com/en/solutions/smoke-detection/) - [Fleet Hawk](https://invers.com/en/solutions/fleet-hawk/) #### Products Discover the technology that powers the car sharing industry. Dive into our advanced tech stack, seamlessly integrating hardware and software solutions so you can succeed at scale. #### Connected Vehicles Share your vehicles with proven technology - [CloudBoxx](https://invers.com/en/solutions/cloudboxx/) - [OEM Integrations](https://invers.com/en/solutions/oem-integrations/) - [FleetShare](https://invers.com/en/solutions/fleetshare/) #### Data & Operations Run your fleet efficiently - [Maintenance Data](https://invers.com/en/solutions/maintenance-data/) - [FleetControl](https://invers.com/en/solutions/fleetcontrol/) - [SmartControl App](https://invers.com/en/solutions/smartcontrol/) - [Partner Software](https://invers.com/en/solutions/buy-sharing-software/) #### Fleet Protection Keep an eye on all your vehicles - [Damage Detection](https://invers.com/en/solutions/damage-detection/) - [Driving Analysis](https://invers.com/en/solutions/driving-analysis/) - [Smoke Detection (not available in USA)](https://invers.com/en/solutions/smoke-detection/) - [Fleet Hawk](https://invers.com/en/solutions/fleet-hawk/) - KNOWLEDGE HUB - Insights - [Success Stories](https://invers.com/en/success-stories/) - [Blog](https://invers.com/en/blog/) - [Reports and More](https://invers.com/en/resources/) - [INVERS Academy](https://invers.com/en/academy) - Help & Support - [Help Center](https://help.invers.com/) - [Developers](https://developers.invers.com/) - [Support Center](https://invers.com/en/company/support/) #### Knowledge Hub Read our inspiring shared mobility blog posts, with industry insights and thought leader interviews. Deep dive into the success story of leading shared mobility champions. #### Insights Understand the market and how operators succeed - [Success Stories](https://invers.com/en/success-stories/) - [Blog](https://invers.com/en/blog/) - [Reports and more](https://invers.com/en/resources/) - [INVERS Academy](https://invers.com/en/academy) #### Help & Support Learn about our technology and how to use it - [Help Center](https://help.invers.com/) - [Developers](https://developers.invers.com/) - [Support Center](https://invers.com/en/company/support/) - COMPANY - About us - [Our Mission](https://invers.com/en/company/about-us/) - [Our Customers](https://invers.com/en/company/about-us/#customers) - [Our Story](https://invers.com/en/company/about-us/#story) - Press - [Newsroom](https://invers.com/en/company/press/) - [Press Kit](https://invers.com/en/company/press/#press-kit) - [Press Contact](https://invers.com/en/company/press/#press-contact) - Careers - [Life at INVERS](https://invers.com/en/company/careers/) - [Open Positions](https://invers.com/en/company/careers/#jobs) - Partners - [Become a Software Partner](https://invers.com/en/company/sharing-software-partners/) - [Installation Partners](https://invers.com/en/company/support/#installation-partners) #### Company Find out more about who we are as a company, the latest INVERS news, and how you can join our company, either as an employee or as a partner. #### About us Who is INVERS? - [Our Mission](https://invers.com/en/company/about-us/) - [Our Customers](https://invers.com/en/company/about-us/#customers) - [Our Story](https://invers.com/en/company/about-us/#story) #### Press What is new with INVERS? - [Newsroom](https://invers.com/en/company/press/) - [Press Kit](https://invers.com/en/company/press/#press-kit) - [Press Contact](https://invers.com/en/company/press/#press-contact) #### Careers How can I join INVERS? - [Life at INVERS](https://invers.com/en/company/careers/) - [Open Positions](https://invers.com/en/company/careers/#jobs) #### Partners Who partners with INVERS? - [Become a Software Partner](https://invers.com/en/company/sharing-software-partners/) - [Installation Partners](https://invers.com/en/company/support/#installation-partners) - [CONTACT US](https://invers.com/en/contact-us/) [CONTACT US](https://invers.com/en/contact-us/) - [English](https://invers.com/en/academy/author/julian-simon) - [Deutsch](https://invers.com/de/academy/author/julian-simon) English This is a search field with an auto-suggest feature attached. - There are no suggestions because the search field is empty. # Julian Simon Julian is a Senior Product Marketing Manager at INVERS with seven years of experience in the car sharing industry. He focuses on how shared mobility businesses work end-to-end, from operations and unit economics to the technology stack that enables them. In his role, he studies the customer landscape and turns product and market insights into practical guidance for building profitable car sharing. [![](https://invers.com/hubfs/0207_how-to-deal-with-insurance-in-car-sharing.jpg)](https://invers.com/en/academy/car-sharing-insurance) Feb 4, 2026, 10:31:00 AM ## [How to Deal with Insurance in Car Sharing?](https://invers.com/en/academy/car-sharing-insurance) [The business of car sharing](https://invers.com/en/academy/tag/the-business-of-car-sharing) Car sharing insurance is a specialized commercial policy required for any vehicle rented to the public for short periods. Securing this coverage is often the most challenging step.. [Read More](https://invers.com/en/academy/car-sharing-insurance) [![](https://invers.com/hubfs/0206_what-are-the-most-important-partnerships-for-car-sharing.jpg)](https://invers.com/en/academy/strategic-partnerships) Feb 4, 2026, 10:26:00 AM ## [What Are the Most Important Partnerships for Car Sharing?](https://invers.com/en/academy/strategic-partnerships) [The business of car sharing](https://invers.com/en/academy/tag/the-business-of-car-sharing) Strategic partnerships in car sharing are formal collaborations with external organizations that integrate your service into a broader mobility network. Instead of operating as an.. [Read More](https://invers.com/en/academy/strategic-partnerships) [![](https://invers.com/hubfs/0205_how-do-car-sharing-businesses-make-money.jpg)](https://invers.com/en/academy/how-do-car-sharing-businesses-make-money) Feb 4, 2026, 10:21:00 AM ## [How Do Car Sharing Businesses Make Money?](https://invers.com/en/academy/how-do-car-sharing-businesses-make-money) [The business of car sharing](https://invers.com/en/academy/tag/the-business-of-car-sharing) Making a car sharing business profitable requires balancing consistent revenue streams against the significant costs of operating a vehicle fleet. While the service appears simple.. [Read More](https://invers.com/en/academy/how-do-car-sharing-businesses-make-money) [![](https://invers.com/hubfs/0204_how-does-pricing-work-in-car-sharing.jpg)](https://invers.com/en/academy/car-sharing-pricing) Feb 4, 2026, 10:16:00 AM ## [How Does Pricing Work in Car Sharing?](https://invers.com/en/academy/car-sharing-pricing) [The business of car sharing](https://invers.com/en/academy/tag/the-business-of-car-sharing) Car sharing pricing combines time, distance, and fixed fees to cover operational costs while giving users flexibility. Unlike traditional car rental with its layered add-ons, car.. [Read More](https://invers.com/en/academy/car-sharing-pricing) [![](https://invers.com/hubfs/0203_how-to-choose-the-right-vehicle-model.jpg)](https://invers.com/en/academy/best-car-for-car-sharing) Feb 4, 2026, 10:11:00 AM ## [How to Choose The Right Vehicle Model](https://invers.com/en/academy/best-car-for-car-sharing) [The business of car sharing](https://invers.com/en/academy/tag/the-business-of-car-sharing) Choosing the right vehicles for your car sharing fleet is a fundamental decision that affects your profitability and daily operations. It's about finding the sweet spot between.. [Read More](https://invers.com/en/academy/best-car-for-car-sharing) [![](https://invers.com/hubfs/0202_how-to-select-the-right-market.jpg)](https://invers.com/en/academy/selecting-the-right-market) Feb 4, 2026, 10:06:00 AM ## [How to Select the Right Market?](https://invers.com/en/academy/selecting-the-right-market) [The business of car sharing](https://invers.com/en/academy/tag/the-business-of-car-sharing) Selecting the right market is one of the most critical decisions you'll make as a car sharing entrepreneur. More than your app, your brand, or your vehicle choice, the market you.. [Read More](https://invers.com/en/academy/selecting-the-right-market) [![](https://invers.com/hubfs/0201_which-kpis-to-track-in-car-sharing.jpg)](https://invers.com/en/academy/kpis-to-track-in-car-sharing) Feb 4, 2026, 10:01:00 AM ## [Which KPIs to Track in Car Sharing?](https://invers.com/en/academy/kpis-to-track-in-car-sharing) [The business of car sharing](https://invers.com/en/academy/tag/the-business-of-car-sharing) Key Performance Indicators (KPIs) are essential for evaluating car sharing performance. They offer insight into fleet availability, customer usage, and financial health. In car.. [Read More](https://invers.com/en/academy/kpis-to-track-in-car-sharing) [![](https://invers.com/hubfs/0108_what-are-the-benefits-of-car-sharing.jpg)](https://invers.com/en/academy/benefits-of-car-sharing) Feb 3, 2026, 9:36:00 AM ## [What Are the Benefits of Car Sharing?](https://invers.com/en/academy/benefits-of-car-sharing) [Intro to car sharing](https://invers.com/en/academy/tag/intro-to-car-sharing) Car sharing represents a shift from vehicle ownership to a service-centric model designed to solve the challenges of modern urban mobility. Its success is built on a unique value.. [Read More](https://invers.com/en/academy/benefits-of-car-sharing) [![](https://invers.com/hubfs/0107_what-is-corporate-car-sharing.jpg)](https://invers.com/en/academy/corporate-car-sharing) Feb 3, 2026, 9:31:00 AM ## [What Is Corporate Car Sharing? ](https://invers.com/en/academy/corporate-car-sharing) [Intro to car sharing](https://invers.com/en/academy/tag/intro-to-car-sharing) Corporate car sharing transforms the traditional company motor pool into a flexible, on-demand mobility resource. Instead of assigning cars to specific individuals, companies.. [Read More](https://invers.com/en/academy/corporate-car-sharing) #### Connected Vehicles - [CloudBoxx](https://invers.com/en/solutions/cloudboxx/) - [OEM Integrations](https://invers.com/en/solutions/oem-integrations/) - [FleetShare](https://invers.com/en/solutions/fleetshare/) - [Connect any Vehicle](https://invers.com/en/connect-any-vehicle/) #### Platform Tools - [Damage Detection](https://invers.com/en/solutions/damage-detection/) - [Smoke Detection](https://invers.com/en/solutions/smoke-detection/) - [Driving Analysis](https://invers.com/en/solutions/driving-analysis/) - [Fleet Hawk](https://invers.com/en/solutions/fleet-hawk/) - [FleetControl](https://invers.com/en/solutions/fleetcontrol/) - [SmartControl App](https://invers.com/en/solutions/smartcontrol/) #### Insights - [Blog](https://invers.com/en/blog/) - [Success Stories](https://invers.com/en/success-stories/) - [Newsletter Subscription](https://invers.com/en/newsletter/) - [Reports and more](https://invers.com/en/resources/) - [Get Started in Carsharing](https://invers.com/en/carsharing/) #### Company - [About INVERS](https://invers.com/en/company/about-us/) - [Press & Media](https://invers.com/en/company/press/) - [Support Center](https://invers.com/en/company/support/) - [Careers](https://invers.com/en/company/careers/) - [Partners](https://invers.com/en/company/sharing-software-partners/) #### Offices **German Headquarters** Untere Industriestraße 20 57250 Netphen (Siegen) Germany Tel.: +49 (271) 23888-0 Fax.: +49 (271) 23888-29 **Cologne Branch** Christophstraße 19 50670 Köln (Cologne) Germany **North American Branch** P.O. Box 46809 Vancouver, BC V6J 5M4 Canada Tel.: +1 (604) 742-1145 Fax.: +1 (604) 648-9939 #### Follow us © INVERS GmbH - [Legal Notice](https://invers.com/en/legal-notice/) - [Data Privacy Statement](https://invers.com/en/data-privacy-statement/)