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Julian Simon

Julian is a Senior Product Marketing Manager at INVERS with seven years of experience in the car sharing industry. He focuses on how shared mobility businesses work end-to-end, from operations and unit economics to the technology stack that enables them. In his role, he studies the customer landscape and turns product and market insights into practical guidance for building profitable car sharing.

How to Deal with Insurance in Car Sharing?

Car sharing insurance is a specialized commercial policy required for any vehicle rented to the public for short periods. Securing this coverage is often the most challenging step..

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What Are the Most Important Partnerships for Car Sharing?

Strategic partnerships in car sharing are formal collaborations with external organizations that integrate your service into a broader mobility network. Instead of operating as an..

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How Do Car Sharing Businesses Make Money?

Making a car sharing business profitable requires balancing consistent revenue streams against the significant costs of operating a vehicle fleet. While the service appears simple..

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How Does Pricing Work in Car Sharing?

Car sharing pricing combines time, distance, and fixed fees to cover operational costs while giving users flexibility. Unlike traditional car rental with its layered add-ons, car..

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How to Choose The Right Vehicle Model

Choosing the right vehicles for your car sharing fleet is a fundamental decision that affects your profitability and daily operations. It's about finding the sweet spot between..

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How to Select the Right Market?

Selecting the right market is one of the most critical decisions you'll make as a car sharing entrepreneur. More than your app, your brand, or your vehicle choice, the market you..

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Which KPIs to Track in Car Sharing?

Key Performance Indicators (KPIs) are essential for evaluating car sharing performance. They offer insight into fleet availability, customer usage, and financial health. In car..

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What Are the Benefits of Car Sharing?

Car sharing represents a shift from vehicle ownership to a service-centric model designed to solve the challenges of modern urban mobility. Its success is built on a unique value..

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What Is Corporate Car Sharing? 

Corporate car sharing transforms the traditional company motor pool into a flexible, on-demand mobility resource. Instead of assigning cars to specific individuals, companies..

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