The car was for a long time, and for many people still is, a guarantee of freedom. But the development of the multi-faceted new mobility landscape gives urban dwellers a wide variety of shared mobility options. Ownership has become more of an option instead of a necessity for users who want and/or need to use individual transport options. The innovations of the past three decades are offering a new freedom, from stationary car sharing to free floating kick scooter sharing.

Customer base overlaps across shared mobility niches

Shared mobility services have become a very present option for urban dwellers. The German social scientist and mobility researcher Prof. Dr. Andreas Knie speaks of a ‘shared mobility ecotope’, referring to a well-balanced combination of smaller sharing niches.2 Within this ecotope, different vehicle modes are competing for customers: car, moped, bike and kick scooter. In fact, a first glimpse at the topic would show overlappings between the user base of different vehicle-type operators. 3 For example, in Berlin, where Car2go launched its local free-floating carsharing scheme in 2012, and the first moped sharing operator emmy (formerly: eMio) opened its service in 2015, the amount of customers which are registered for both vehicle sharing services has been very high from the beginning.

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Enrico Howe - Guest Writer

Enrico has been analyzing and consulting the moped sharing market since its early days. He has been a mobility researcher and consultant since 2013. Enrico is the lead author of the annual Global Scooter Sharing Market Report, which has been recently published by unu.

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