Each city has its own mobility culture that influences how people choose to get around, and this is an important factor shared mobility operators need to work with in order to truly meet consumers’ mobility needs.
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What makes a city more ready for micromobility than others? Do operators take that into consideration? We looked closer into the cities that had kick scooter sharing operations to determine whether there were any similarities to how operators decided which city to launch in.
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Rethinking how cities, businesses and people use the curbside has the potential to change urban mobility. Examples show how prioritizing high-value space changes cityscapes, makes them more livable and gives shared services the chance to truly change how people get around.
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The growth of shared mobility services is making it easier and easier for people to shift away from private vehicles. With all these options out there, simple yet self-explanatory terms are needed to help people understand what new mobility service is best for their trip purpose. We introduce the terms intra-urban and extra-urban mobility.
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Connected vehicle technology and shared mobility services need to be integrated with each other to bring new mobility to the next level.
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