East and South East Asian Car Sharing Market 2025: Key Facts & Numbers

Table of Contents

• The Japanese car sharing market
• The South Korean car sharing market
• The Taiwanese car sharing market
• The Singaporean car sharing market
• Other local key car sharing markets
• East and South East Asian car sharing trends

The East and South East Asian car sharing market is complex, featuring a diverse range of business models implemented on the streets. Operators employ various strategies, such as station-based services, free-floating services, and peer-to-peer car sharing to address distinct use cases and offer distinct services. In addition, the Asian car sharing market is the largest in the world. Here are some of the top market facts from 2025:

The Japanese car sharing market

• Market: At least 61,000 vehicles with more than 28,000 stations
• Stakeholders: Carsharing 360 estimated approximately 30 operators in 2024, of which Times Car had the largest fleet. OEMs like Toyota, Honda, or Nissan run their own car sharing services.
• Selected key car sharing brands: TimesCar, ORIX CarShare, Mitsui Car Shares, Toyota Share, Honda EveryGo, cariteco, Hyundai Mocean Carshare, Nissan eshare mobi, and Earthcar
• Main business model: Station-based car sharing
• Key message: Japan is a powerful market with around 30 car sharing brands and a focus on station-based car sharing.

The South Korean car sharing market

• Market: Car sharing in South Korea was started around 2009 and was professionalized further in 2011 with the launch of Greencar. In 2012, the city of Seoul launched the car sharing policy „Seoul: A Sharing City,“ which supported the start of several EV car sharing projects. The program also received an award from the 62nd UITP Global Public Transport Summit.
• Selected key car sharing brands: The largest operator is SOCAR, which also operates in Malaysia. Other key operators include G car (by Greencar), Turu Car, You Car, and Town Car.
• Vehicles: Given the large number of vehicles in the South Korean car sharing market, the diversity of available vehicles is high. Operators such as G car, Turu Car and SOCAR each offer dozens of vehicle models. Popular models from SOCAR in 2024 included the Hyundai New Avante CN7, KIA Carnival, and Hyundai Grandeur.
• Key message: High level of brand concentration with only few brands that are among the strongest brands on the continent.

The Taiwanese car sharing market

• Market: The shared mobility market in Taiwan has seen significant growth and development recently. Industry sources estimate that car sharing in Taiwan is expected to continue to grow. At the beginning of 2024, experts estimated that the national fleet size exceeded 12,000 vehicles.
• Selected key car sharing brands: iRent, GoSmart, uRiDE, WeMo RenTour, LineGo
• Main Taiwanese car sharing hub: Taipei
• Deep dive: If you’d like to dive deeper into the specifics of the Taiwanese car sharing market, please explore our full interview with Rhett Ho, former Managing Director of Zipcar Taiwan.
• Key message: Taiwan has established a strong car sharing ecosystem with strong local brands.

The Singaporean car sharing market

• Market: Singapore has a long history of car sharing that started in the late 1990s. Further car sharing companies followed in the early 2000s. “In June 2004, there were approximately 300 vehicles and 8,000 members serving car sharing users”. In 2025, the estimated aggregated station-based car sharing fleet size alone was at approximately 6,000 cars.
• Selected key car sharing brands: GetGo, Tribecar and TribeShare, blueSG, Car Lite, Shariot Car Sharing and Drive lah are examples of local car sharing brands in Singapore.
• Vehicles: The variety of vehicle brands offered by local car sharing operators is extensive, with the majority originating from Asia and Europe. Asian brands include BYD, DFSK, Daihatsu, Dongfeng, Honda, Hyundai, KIA, Lexus, Mazda, MG, Mitsubishi, Nissan, Shineray, SsangYong, Suzuki, and Toyota. European or North American brands include BMW, Bollorè, Mercedes, Opel, Renault, Skoda, Tesla, and Volkswagen.
• Key message: The cost of owning a private car is among the highest in the world. Therefore, a powerful car sharing offer has been established since the 1990s.

Other local key car sharing markets in East and South East Asia

• Additional markets: Beyond key markets like Japan, South Korea, Taiwan and Singapore, the region has several other interesting car sharing markets. Those include China, Thailand, Vietnam, Indonesia, Malaysia, and the Philippines.
• Selected key car sharing brands: Atzuche, Doon, Drivemate, EVCard, Funny time Carsharing, GoCar, GoFun, Haup, Mioto, Moovby, Sencar, Sharecar, SOCAR Malaysia, and TREVO

East and South East Asian car sharing trends

The past year saw many car sharing news and developments. Here are key trends that many industry stakeholders were talking about in 2025:

• Trend 1: Parking remains a key success factor for local car sharing operators
• Trend 2: EVs are becoming the new norm
• Trend 3: Policy ambiguity in different markets remains high
• Trend 4: Increasing synergies between the Asian car sharing market and related industries
• Trend 5: The car sharing industry is finding more use cases for AI

You want to navigate the details? Download our full 50-page report and explore 4 country deep-dives, 6 full-page operator interviews, 20 featured operator profiles, and many more KPIs and metrics on East and South East Asian Car Sharing. Download INVERS White Paper on Car Sharing in East and South East Asia (May 2025).