Job Description
ABOUT INVERS
Are you a digital all-rounder with a passion for data-driven B2B marketing? Do you think strategically, work pragmatically and love tailoring campaigns to specific target companies? Then you've come to the right place!
At INVERS, we offer mobility service providers integrated hardware and software solutions. We act as an independent and reliable partner for providers of car sharing, rental cars and car subscriptions. Our aim is to make shared mobility services an affordable and convenient alternative to owning a car. Our customers include companies such as Free2move, Miles, Zity, MyWheels, Getaround, Europcar and Cambio.
We are looking for a full-time, permanent Marketing Manager (m/f/d) with a focus on account-based marketing at our location in Cologne as soon as possible. Become part of the INVERS Family. Together, we make carsharing work.
YOUR NEW JOB AT INVERS
You design and manage digital B2B campaigns that support our ABM measures
In close coordination with Sales and Customer Success Management, you develop suitable content and activities for our target customers
You research and analyze target companies and competitors, identify market opportunities and differentiation features
You create and optimize target group-specific content such as landing pages, e-papers or product documents
You continuously measure the success of your measures using relevant KPIs and align them with our sales targets and ROI
You develop automated reports, alerts and processes to make our marketing processes more efficient
You take responsibility for our HubSpot marketing operations - including the optimization of workflows, automation and performance tracking
Requirements
WHAT YOU BRING WITH YOU
You have a degree in (digital) marketing, communication or a comparable course of study
You have at least 1-2 years of experience in digital B2B marketing, ideally with a focus on ABM
You are very familiar with CRM systems such as HubSpot - experience with tools such as Google Analytics or Looker Studio is a plus
You are interested in AI-supported tools and already use them in your day-to-day work
You have very good written and spoken German and English skills
You work in a structured manner, are a strong communicator, team-oriented and enthusiastic about digital marketing, innovation and mobility
Even if not all points apply 100% to you, it may still be the ideal position for you! We therefore look forward to receiving your application!
YOUR BENEFITS WITH INVERS
Modern workstations: Our open space offices are equipped with height-adjustable desks. You have the choice between a Windows or Mac notebook for your daily work. Furthermore, you have the possibility to extend your working equipment (mouse, keyboard, headphones).
Smartphone of your choice: You can choose a smartphone of your choice for your private use.
1.000€ training budget per year: We want to grow together with you! In addition to further development opportunities, you have € 1,000 per year at your disposal for your personal development.
10 days special leave per year: In the event of personal incapacity (e.g. illness of a child or care of a relative), you will also receive up to 10 days special leave per year.
Trusted working hours: Whether you are an early bird or a late riser, you can flexibly arrange your working hours. You can also work from home for 3-4 days.
Workation: Work up to 6 weeks a year from abroad.
Up to 60 days of vacation in one year: With us you can flexibly arrange your 30 days of vacation. 30 days are not enough? Then simply buy up to 10 additional days of vacation per year or save up 10 days of vacation per year for a maximum of 3 years.
Teamwear: Order regularly your teamwear in cool designs (t-shirts, polo shirts, hoodies, jackets and much more).
Events: "Work hard, play harder!" We also get together outside the office for team events, summer parties, Christmas parties and other activities.
Promoting health: Offers from health insurance companies through modules such as health checks, lectures and seminars as well as an annual flu vaccination.
Your individual benefit: Choose the benefit that suits you best: We subsidize the following offers: Urban Sports, bike leasing, capital-forming benefits, public transport ticket, daycare subsidy and a mobility budget from NAVIT.
Other benefits: Daily fresh fruit baskets and free drinks, vehicle pool for professional and private use, company pension plan, food allowance in the canteen in Netphen and monthly Food Thursday in Cologne.