Job Description
ABOUT INVERS
Are you passionate about digital marketing, data-driven strategies, and performance advertising? Do you enjoy working with platforms like Google Ads, LinkedIn Ads, and HubSpot? If you're analytical, well-organized, and eager to gain hands-on experience in paid media and CRM, this is the perfect opportunity for you!
At INVERS, we offer mobility service providers integrated hardware and software solutions. We act as an independent and reliable partner for providers of car sharing, rental cars and car subscriptions. Our aim is to make shared mobility services an affordable and convenient alternative to owning a car. Our customers include companies such as Free2move, Miles, Zity, MyWheels, Getaround, Europcar and Cambio. To strengthen our marketing team, we are looking for a working student (m/f/d) in the area of Marketing & Content Management in Netphen or Cologne as soon as possible. Become part of the INVERS family. Together, we make carsharing work.
YOUR NEW JOB AT INVERS
You support the setup, management and optimization of Google Ads and LinkedIn Ads - from keyword research and creation of creatives to targeting and performance tracking
You analyze campaign performance, keep an eye on important KPIs, create reports and derive data-based recommendations for optimization
You work with our CRM system HubSpot, by maintaining the lead database, supporting marketing automation and managing workflows
You conduct research on market trends, relevant keywords and competitors' digital advertising strategies
You coordinate closely with the content and sales team to jointly develop appealing ads and landing pages
Requirements
WHAT YOU BRING WITH YOU
You are an enrolled student in marketing, business administration, communication or a comparable course of study and have at least three semesters ahead of you
You know the basics of Google Ads and LinkedIn Ads and are keen to develop your knowledge further
You enjoy getting to know new tools such as HubSpot, Google Analytics and CRM systems and may even already have some experience with
You have very good written and spoken German and English
You have strong analytical skills and work in a structured and independent manner
You are enthusiastic about data-driven marketing strategies as well as topics related to mobility, technology and digital innovation
YOUR BENEFITS WITH INVERS
Modern workstations: Our open space offices are equipped with height-adjustable desks
Workation: Work up to 6 weeks a year from abroad
Teamwear: Order regularly your teamwear in cool designs (t-shirts, polo shirts, hoodies, jackets and much more)
Events: "Work hard, play harder!" We also get together outside the office for team events, summer parties, Christmas parties and other activities
Promoting health: Offers from health insurance companies through modules such as health checks, lectures and seminars as well as an annual flu vaccination
Other benefits: Daily fresh fruit baskets and free drinks, vehicle pool for professional and private use, food allowance in the canteen in Netphen and monthly Food Thursday in Cologne