GoMore’s Perspective on P2P Car Sharing in Europe

The European car sharing market is complex, featuring a diverse range of business models implemented on the streets. Operators employ various strategies, such as station-based services, peer-to-peer car sharing, and free-floating services, to address distinct use cases and offer distinct services. In addition, the European car sharing market is one of the largest and the most complex in the world. To address and explain some of these complexities, INVERS publishes their INVERS Mobility Barometer on “European Car Sharing 2026”. This 70+ page report helps car sharing operators quickly understand key market dynamics, insights, and trends.

Table of Contents

• The new GoMore group
• Impact on users by brand merger GoMore/Getaround
• Learnings from running operations across 11 countries
• Diversity of vehicle types on platform
• Market concentration in the P2P market
• How can we further expand P2P in Europe

The merger of GoMore and Getaround was one of the key stories of 2026. What is the new groups combined footprint?

We are very excited to be joining forces with Getaround following the acquisition we announced in spring 2026. Together, we will become the largest peer-to-peer car sharing operator in Europe, with the ambition of making car sharing available across the continent.

The combined group has a particularly strong footprint in Northern Europe, with leading platforms in Denmark, Norway, Finland, Sweden and Estonia. France is currently the largest market for Getaround and will remain an important market and the largest within the combined group. Together with Belgium, this gives us a strong position in Western Europe.

In Southern Europe, Spain is already a large and fast-growing market where we still see significant potential. And in the DACH region, we have active businesses in Germany, Switzerland and Austria. Overall, the combination gives us a strong presence across most major European regions.

How does the GoMore/Getaround merger impact P2P users across your markets?

Historically, the European peer-to-peer landscape has been fragmented across a number of smaller local players. By joining forces, GoMore and Getaround can use our combined scale to invest further in the user experience and ultimately create a better oRering for both car owners and renters.

In markets such as Spain and Austria, where both platforms are active, bringing activity together on one platform can create very tangible benefits. For owners, more renters can lead to higher utilization of their cars. For renters, a larger supply of cars means more choice and better availability.

Perhaps the biggest long-term benefit is geographical reach. Users will increasingly be able to use a platform they already know and trust when they need a car in other European countries.

What learnings can you share from running a business across 11 markets?

The first learning is that it is not easy. At GoMore, we also had market launches before 2020 that were not successful.

Over the past six years, however, we have found a model that has allowed us to scale organically and build successful and profitable businesses in markets such as Finland, Austria, Sweden and Switzerland.

One of the most important factors is finding the right local leaders. You also need to build a very lean organization, particularly in the early stages. That allows you to concentrate enough resources on reaching the first critical level of scale. Once you have that foundation, you have something much stronger to build on.

What is the diversity of vehicle types on your P2P platform? How do the most in-demand vehicle types and brands differ across your markets?

We have a very broad range of vehicles on the platform, from small city cars to large SUVs and utility vans.

Generally, I would say that our users are relatively brand-agnostic. They are usually trying to solve a transportation need rather than looking for a particular brand. The same person might rent a small city car for a business meeting, a larger SUV for a family trip at the weekend, and a utility van for a monthly trip to IKEA or for a renovation project.

That flexibility is one of the great advantages of car sharing for people who choose to live without their own car. Instead of owning one vehicle that has to cover every possible use case, they can choose the right type of car when they need one, while using a bike or public transport for their daily mobility in the city.

How would you describe the level of market concentration in the European P2P car sharing sector? Why is the total number of P2P brands lower than the number of station-based and free-floating car sharing brands?

I think one important reason is that the technology platform required to run a peer-to-peer business is relatively complex. A P2P platform needs to provide the full renter experience, while at the same time giving car owners the tools and processes, they need to manage their cars. Building and continuously developing both sides of that marketplace requires significant investment.

Funding structures have probably also played a role. Some station-based operators are backed by large strategic or capital-rich owners that may have been able to take a longer-term view on profitability. P2P companies, on the other hand, have often been financed by venture capital or other non-strategic investors. That has created an earlier need to consolidate, reach scale and move towards profitability.

I would also expect further consolidation in other parts of the car sharing industry. According to publicly available data, several operators are still loss-making or struggling to generate sufficient returns on their investments. The need for scale is therefore not unique to P2P.

How can we further expand P2P car sharing in Europe? What enablers can you think of for the future of P2P car sharing?

We continue to see significant potential for peer-to-peer car sharing across Europe. Fundamentally, our cities are not short of cars. You only have to look around. The challenge is that we need to use the cars that are already there more efficiently.

Asset-based car sharing models typically introduce additional vehicles into cities, and those cars also require parking. With P2P car sharing, we can instead transform cars that are already parked in our neighbourhoods into a shared fleet that can be used by people who do not own a car themselves.

I also think municipalities and other public authorities will increasingly recognize this potential. Today, much of the public support for car sharing is focused on more traditional models. Over time, I expect P2P to become a larger part of that conversation.

But importantly, the future of P2P does not depend entirely on public support. The model is already profitable and growing, and I believe it will continue to expand across Europe.

Further insights into the European car sharing market

Thank you, Thomas, for sharing your expert insights.

For more information and interesting findings about European car sharing, we encourage readers to check out our 70-page INVERS Mobility Barometer on “European Car Sharing 2026” with more expert interviews as well as insights from national car sharing associations. To discover more from GoMore, please visit their website.

Note: This interview has been originally conducted in English. On our blog, it is also available in German.