MyWheels’ Perspective on Car Sharing Innovations like V2G & Driving Score

The European car sharing market is complex, featuring a diverse range of business models implemented on the streets. Operators employ various strategies, such as station-based services, peer-to-peer car sharing, and free-floating services, to address distinct use cases and offer distinct services. In addition, the European car sharing market is one of the largest and the most complex in the world. To address and explain some of these complexities, INVERS publishes their INVERS Mobility Barometer on “European Car Sharing 2026”. This 70+ page report helps car sharing operators quickly understand key market dynamics, insights, and trends.

Table of Contents

• Vehicle-to-grid technology in car sharing
• Incorporating car sharing into new housing projects
• Experiences with driving score
• Vehicle ambassador programme
• Key factors for the success of Dutch car sharing

MyWheels is one of the pioneers of vehicle-to-grid technology in the car sharing sector. What needs to happen to roll out this technology across Europe?

MyWheels started with V2G last year, deploying the first 50 V2G vehicles in Utrecht. By the end of this year, that fleet will have grown to 800 vehicles across the Netherlands.

Grid congestion is not a Dutch problem; it is a European challenge. We believe V2G can play an important role in Europe’s future energy system, but three things need to happen. First, greater standardisation is needed across vehicles, charging infrastructure, energy systems and grid operators. Second, we need the right regulatory and market frameworks in order to roll-out faster. And third, we need scale. Shared fleets are particularly powerful because they are intensively used and centrally managed. With the right framework and scale (larger) V2G fleets can, besides their mobility function, become a significant distributed energy asset for European cities.

How does MyWheels collaborate with property developers and municipalities to incorporate car sharing into new housing projects from the outset?

We have seen a clear shift in recent years. Initially, we approached developers and municipalities; today, they increasingly come to us, recognising that shared mobility can help address challenges around housing, grid congestion and urban liveability. The key is to integrate car sharing from the very beginning, before parking spaces are designed. We work with developers and municipalities to understand mobility needs and design the right mix of shared cars, public transport, cycling and walking. We can also model how V2G vehicles can contribute to relieving local grid congestion. For developers, this can reduce the need for (expensive) parking infrastructure or can even make a difference in whether a project can be delivered. For municipalities, it creates more liveable neighbourhoods with less traffic and parked cars. Ultimately, we see the shared (V2G) car as part of the infrastructure of every neighbourhood.

Your company implemented a proactive driving score system. What are the typical events that you identify, and how do you interact with customers in the event of repeated misuse?

The goal of our driver scoring system is awareness and prevention, not punishment. We want to identify behaviour that could lead to unsafe driving, damage or a poor experience for the next customer. Depending on the vehicle and data available, we identify events such as harsh acceleration or braking, excessive cornering, speeding, collisions and other unusual driving patterns. We look for repeated patterns, rather than reacting to a single event.

In the analysis we only include vehicle and behavioural insights and not customer specific data. Only when we identify potentially problematic behaviour, we then engage with the customer, explain what we have observed and why it matters. Often, awareness is enough to change behaviour. If it continues, we take stronger measures, from warnings and restrictions to, in serious or repeated cases, ending access.

The principle is simple: shared cars require shared responsibility.

MyWheels works with so-called ‘sleutelfiguren’ (ambassadors). What is the role of local vehicle ambassadors, and what impact do they have? How does the ambassador programme work?

Our local ambassadors help make shared cars feel like a natural part of the neighbourhood. They are connected to their community and help others get started with car sharing. They answer practical questions, help with minor issues such as charging problems, report issues and encourage neighbours to try shared mobility.

This local connection is valuable because car sharing is not just a technology platform — it requires behavioural change. People need to understand how it works and trust that a shared car will be available when they need one. The programme also gives us valuable local feedback: where demand is growing, what challenges users experience and what we can improve. ‘Sleutelfiguren’ are more than an extra pair of hands. They are the bridge between MyWheels and the local community.

The Netherlands is a car sharing powerhouse in Europe. What key factors have contributed to the success of car sharing in the Netherlands?

I think several factors reinforce each other. First, the Netherlands has a strong culture of multimodal mobility. People are used to combining cycling, public transport, walking and cars, making car sharing a natural part of everyday mobility.

Second, our cities are relatively dense and focused on liveability. Space is scarce, and municipalities increasingly recognise that using valuable public space for privately owned cars that sit parked most of the day is inefficient.

Third, we have strong cycling and public transport infrastructure. A shared car therefore doesn’t need to replace every journey — it only needs to solve the journeys where a car adds real value.

Finally, Dutch municipalities have become increasingly proactive in supporting shared mobility, which has been an important driver of growth. At the same time, we believe there is room for even more support, not only from municipalities but also from national government. Car sharing is a cost-intensive business, and operators are facing rising costs, from taxes and energy to vehicle prices. If we want to accelerate the transition from private car ownership to shared mobility, additional supportive measures and a favourable policy framework will be essential to enable the sector to scale sustainably.

Further insights into the European car sharing market

Thank you, Claire, for sharing your expert insights.

For more information and interesting findings about European car sharing, we encourage readers to check out our 70-page INVERS Mobility Barometer on “European Car Sharing 2026” with more expert interviews as well as insights from national car sharing associations. To discover more from MyWheels, please visit their website.

Note: This interview has been originally conducted in English. On our blog, it is also available in German.