Our history
INVERS, as the inventor of automated vehicle sharing, has an inspiring story behind it. Deep dive into our past to find out how it all started, and the milestones we have achieved to date.
Find out about our mission, our company and our story.
“We make carsharing work at scale,
by solving key challenges with technology
to drive sustainable mobility.”
At INVERS, we develop and reliably run integrated hardware and software solutions for carsharing and car rental operators worldwide to launch and operate fleets at scale.
As the inventor of automated vehicle sharing, we provide our customers with easily implementable and cost-efficient digital rental solutions for profitable mobility services.
Our vision is to make the use of shared vehicles more convenient and affordable than ownership.
It’s not just our passion for shared mobility that drives us. We want to be a partner for our customers on their path to growth and profitability. That’s what we work hard for every day!
Uwe Latsch
Founder & CTO
Uwe Latsch is the founder and CTO of INVERS.
Dissatisfied with the annoying handover of car keys in shared vehicles, he developed the world‘s first automated carsharing system in 1993, and is considered a technological pioneer in shared mobility. Convinced this idea had market potential, he founded INVERS in the same year.
In 2012, Uwe handed over the strategic management to Alexander Kirn, who still heads the company today as CEO.
In his position as Technical Director, Uwe focuses on further technological development of the product portfolio. In 2006, he founded LapID Service GmbH, the leading provider of compliance solutions for vehicle fleets.
Uwe Latsch studied electrical engineering at the University of Siegen. He holds various patents in the field of carsharing and electronic driving licence control.
Alexander Kirn
CEO
Alexander Kirn, the CEO of INVERS, has 20+ years of experience as an entrepreneur, kick-starting and running high-growth software companies.
After the sale of his first company, which he founded at the age of 14, he became an investment professional at Summit Partners, focusing on the expansion of tech companies in growth markets. In 2009, he founded Fleet Technology, a holding company that brings together technology-driven companies in the mobility, sharing economy and IoT (Internet of Things) sectors. Since 2012, Alex has been CEO of INVERS and LapID Service GmbH, which today employ more than 150 and 35 people, respectively.
Alexander Kirn is a graduate of the University of St. Gallen and holds an MBA from Harvard Business School.
Arne Konietzko
CFO
Arne Konietzko joined INVERS’s management team as the CFO in April 2019 bringing with him 25+ years of experience, not only in the financial sector, but also in HR and operations management.
Having worked for globally renown brands (such as Unilever, Coca-Cola, Yahoo and Asics) through to many start-ups and medium-sized consumer goods companies, Arne has a track record of combining the start-up spirit with deep know-how of processes and
structures. He brings with him a strong focus on strategic development and driving change within the organization.
Arne holds a degree in Business Ad- ministration from Goettingen University,
majoring in Finance, Accounting & Audit and Corporate Law.
Bharath Devanathan
CBO
Bharath Devanathan joined the INVERS management team as Chief Business Officer in June 2021. In this role, he is responsible for business development, customer success, business partnerships and marketing at the global provider of shared mobility technology.
After studying computer science, Bharath Devanathan spent six years as a software
developer for Yahoo in Silicon Valley. Following his INSEAD MBA, he held various positions focusing on technology and e-commerce at international companies such as Booz & Company and Groupon.
INVERS, as the inventor of automated vehicle sharing, has an inspiring story behind it. Deep dive into our past to find out how it all started, and the milestones we have achieved to date.
Inventing automated vehicle sharing
INVERS founder Uwe Latsch presents the world’s first automated onboard unit and software for carsharing at the University of Siegen where he worked as an academic researcher. Uwe did not want to buy his own car for environmental and economic reasons, but regularly needed one to cover long distances for picking up his girlfriend in bad weather. As an electrical engineer, he decided to find a solution for automating the process of sharing a car among his fellow students. With the new onboard unit, users could pay easily by telephone card – no more manual key handover or billing required. INVERS first customer in Germany is the Carsharing Deutschland Genossenschaft.
Building early partnerships worldwide
INVERS innovative solutions receive great market attention right from the start. Among the first international customers that launch their services successfully on INVERS technology are the Dutch start-up Greenwheels and Car Club Singapore with a fleet size of 100+ in total.
As the first service of its kind, Greenwheels expands its business quickly in the following years to more than thirty cities across the country and has become today’s largest carsharing corporation in the Netherlands. Additionally, INVERS supports the early beginnings of local and regional car sharers in Germany like the Nachbarschaftsauto Dortmund with 100 shared cars.
The young company’s innovativeness gains attention even outside the sharing industry. In 1997, Uwe wins the German founder‘s fund and thus secures the financing of INVERS.
Driving growth and innovation in carsharing
With a passion for solving technological challenges, we are shaping shared mobility. Our solutions have enabled the market entry of Deutsche Bahn that triggered the nationwide spread of carsharing in Germany. Today, DB Flinkster operates successfully in over 400 cities, providing more than 4,500 vehicles at 2,500 stations to its customers.
To increase our impact on the shared mobility market abroad and to support our partners on site, we opened a new subsidiary in Vancouver in 2002.
In 2008, Daimler AG, launched the world’s first free-floating carsharing service Car2Go with our vehicle connectivity technology. This pushed the adoption of shared mobility even further. Most recently, Car2Go merged with BMW’s service DriveNow. Together they are operating as SHARE NOW in 16 cities across Europe, and are still an INVERS customer.
Further growth under new management
In 2012, Alexander Kirn becomes shareholder and CEO of INVERS since Uwe wants to focus solely on product development again, as CTO.
After growing the carsharing industry successfully, INVERS starts developing new business areas. Since 2015, emmy runs its 2,000+ mopeds on our solution and in 2016 Europe’s market leader in peer-to-peer sharing Getaround takes advantage of our vehicle agnostic approach to empower individuals to share privately owned cars.
Due to the continuous growth of the company we open in 2015 a new subsidiary in Cologne in addition to our headquarters in Netphen and the Vancouver office.
Full-stack solutions for all types of shared mobility services
To keep pace with rapidly changing market conditions and customer needs, we launch our API-centric full-stack solution Shared Mobility OS. User applications as well as telematics and device management tools allow even more efficient operations, which also serves the needs of the growing micromobility market. Therefore, Europe’s largest scooter sharer eCooltra transitions its fleet of almost 5,000 scooters to INVERS.
Furthermore, INVERS also launches a funding project to connect third-party technology. This lays the foundation for today’s CloudConnect and the INVERS partner network.
Micromobility and developer focus
Mid 2020 we launched a smaller CloudBoxx telematics and connectivity solution – the CloudBoxx Mini. With a large backup battery, waterproof housing, built-in antenna, motion sensors and many more features, this solution was designed specifically for lightweight micromobility vehicles. CloudBoxx Mini pushed shared micromobility services to the next level.
The shared mobility market was very dynamic, enabling our customers to choose the best strategy without being limited by technological constraints became ever more crucial. We put seamless interplay between all types of vehicles, telematics and shared mobility operators at the core of our business.
Improving rental processes: Damage Detection and Fleet Share
Only one in eight carsharing customers who cause damage to a sharing vehicle report it to the operator. Carsharing operators lose up to 10 percent of revenue because they do not have sufficient information to claim damages. We expand our proven solution for shared mobility by carValoo’s AI-based damage detection.
For fleet operators, vehicle utilization is a key challenge. Unused vehicles do not generate revenue but generate costs. Yet fleet operators can predict phases of particular high or low utilization. With our new solution FleetShare, they can make vehicles from their fleet available to their partner when their own demand is low or add vehicles from their partner to their own fleet during phases of strong demand.