A Sign of the Times: OEMs Accept Shift in Vehicle Ownership29. August 2017
Relevant Content: Shared Mobility is Changing the Way People Move Around
Even with the growing popularity of shared mobility, trips made in a shared vehicle only “[make] up one percentage point of the 30 percent of annual vehicle miles travelled that it could currently address”2. Similarly, global vehicle sales are not going to see a decline in the near future, as shared mobility operators still need vehicles in their fleet and developing countries are expected to experience staggering growth2. Nonetheless, the impact shared mobility is having on the automotive industry is important for OEMs to take note of.
Relevant Content: How Technology Makes Shared Mobility Services Run
OEMs across the globe are invariably deciding how to maintain long term business operations. However, OEMs need to recognize that growth towards the future of mobility is not going to look the same. Those with resources may focus more on R&D whereas those with strengths in in-car experience may decide to develop simple connected car packages. As a result, we can expect to see a range of innovative business approaches to embracing the shift in vehicle ownership in preparation to a new future of mobility.
Amanda is the Marketing and Communications Specialist at INVERS. Building on her carsharing experience and strategic marketing knowledge, Amanda is responsible for building awareness on the future of mobility.