Shared Mobility is Stronger with More Options

Author: Enrico Howe · Published: · Last updated: ·

Micromobility, Shared Mobility

Summary

Why is it better to have more options within shared mobility? Despite concerns about mobility saturation, consumers benefit when they are given a wide variety of choices to meet different transportation needs. Download our e-paper to learn more.

more options in shared mobility

The car was for a long time, and for many people still is, a guarantee of freedom. But the development of the multi-faceted new mobility landscape gives urban dwellers a wide variety of shared mobility options. Ownership has become more of an option instead of a necessity for users who want and/or need to use individual transport options. The innovations of the past three decades are offering a new freedom, from stationary car sharing to free floating kick scooter sharing.

Customer base overlaps across shared mobility niches

Shared mobility services have become a very present option for urban dwellers. The German social scientist and mobility researcher Prof. Dr. Andreas Knie speaks of a ‘shared mobility ecotope’, referring to a well-balanced combination of smaller sharing niches.2 Within this ecotope, different vehicle modes are competing for customers: car, moped, bike and kick scooter. In fact, a first glimpse at the topic would show overlappings between the user base of different vehicle-type operators. 3 For example, in Berlin, where Car2go launched its local free-floating carsharing scheme in 2012, and the first moped sharing operator emmy (formerly: eMio) opened its service in 2015, the amount of customers which are registered for both vehicle sharing services has been very high from the beginning.

You want more?

Get the e-Paper now!



Enrico Howe
Enrico Howe

Enrico has been analyzing and consulting the moped sharing market since its early days. He has been a mobility researcher and consultant since 2013. Enrico is the lead author of the annual Global Moped Sharing Market Report and runs mopedsharing.com

Related Posts

Venkatesh Gopal, Partnerships and Business Development Manager at movmi

Expert Interviews, Shared Mobility

Lessons from movmi

There is growing demand for shared mobility worldwide. movmi, a boutique shared mobility consultancy, shares insights as to what barriers need to be overcome and what are the critical success factors for shared mobility services.

Transit-Meets-Micromobility

MaaS, Micromobility

The MaaS Relationship Between Micromobility and Transit

MaaS has the potential to have deeper integrations with micromobility and transit operators to make it even easier for people to bundle different modes together to get from A to B. While there are still barriers to adoption, the potential for MaaS continues to grow.

history of microcars

Carsharing, Micromobility

Why Size Matters: Carsharing with Microcars

Focusing on purpose-built vehicles has led to the creation of microcars, lightweight electric vehicles that minimize excess capacity to make it more conducive to inter-urban trips. Sharing microcars means providing another way for people to take more sustainable modes of transportation.