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Peer-to-peer carsharing for more sustainable car use

Private cars are one of the most inefficient means of transportation, being used on average for one hour a day. The rest of the time, they sit unused in public parking lots or in personal garages. Most times, the cars only carry an average of 1.3 passengers, meaning the car space is not being optimized, further wasting space on the road. GoMore, a Danish shared mobility operator, wants to change this mobility habit by offering a solution that allows the private car to be used more efficiently and as a result, more sustainably.

GoMore User App

GoMore operates a digital platform for peer-to-peer carsharing, leasing, and ridesharing. It brings together private car owners who rarely use their vehicles with individuals who need access to one. This way, GoMore increases the utilization of private vehicles while reducing idle time. GoMore has seen a growing demand for peer-to-peer carsharing. Over 2.7 million members are registered with GoMore, making the platform one of the leading providers of sustainable mobility in Scandinavia. In addition to Denmark, Sweden, and Finland, the service is also available in Spain and Switzerland, with other markets set to follow soon.

Manual rental processes as a barrier to growth

Initially, GoMore had a manual rental process for peer-to-peer carsharing. Car owners who wanted to rent their vehicle through the platform had to meet with the renter in person to document the vehicle’s condition and hand over the keys. When the vehicle was returned, this process was repeated. However, coordinating these meetings was time-consuming for both parties involved, and made sharing a private vehicle less attractive for the owner. This also made last-minute rentals impossible because vehicle availability was dependent on the owner’s schedule as well. As a result, vehicle owners were not able to share their vehicles anytime they wanted.

Digitized rental process delights sharing customers

To make its mobility offering more user-friendly, efficient, and growth-focused, GoMore looked for a reliable tech solution to digitize the entire peer-to-peer carsharing process and take the user experience for vehicle owners and renters to the next level.

GoMore chose the INVERS CloudBoxx telematics and connectivity solution because it enables keyless access to all vehicles. More importantly, the INVERS CloudBoxx is vehicle–agnostic, meaning the model and manufacturer of a car does not matter because the telematics is compatible with all vehicles. This is a key advantage when scaling a peer-to-peer carsharing service, as a virtual representation (digital twin) can be created for each private car. This is managed in the operator’s backend and enables reliable remote access to the connected vehicle. In addition, GoMore can provide the exact location of available vehicles in real-time, making it much easier for platform users to plan their trips.


Now that the rental process is fully digitized and automated, in-person exchanges between vehicle owners and renters are a thing of the past. Private vehicles can now be shared even when the vehicle owner is busy and renters can have more flexibility in choosing when to start and end a rental.

“INVERS has developed a strong reputation in the shared mobility space for many years and has worked successfully with many market-leading mobility operators worldwide. This solidified our decision to choose INVERS as the right partner to ensure the growth of our platform,” said Frederik Nellemann, Chief Product Officer at GoMore. “With INVERS’ technology, we are able to offer a user-focused peer-to-peer carsharing experience, attract new customers with our keyless and automated process, and drive significant business growth.”

GoMore members welcome the use of sharing technology

Since upgrading its service with INVERS technology, GoMore has seen a surge in bookings. “Removing the need for key exchanges simplifies peer-to-peer carsharing for everyone,” says Frederik Nellemann. “For owners who frequently rent out their vehicle, it becomes much more convenient for them when they no longer have to meet the renter in person. In fact, cars equipped with INVERS technology are shared roughly five times more frequently because the process is so much simpler.” GoMore believes that with more private cars offered on their platform, people’s mobility habits could permanently change and households may reduce private car purchases.

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